About Rumoe


Rumoe started as an online store with a creative touch in Stockholm. Genuine artisan skills, a touch of creativity and a commitment to excellence form the foundation of everything we do. Our exclusivity and authenticity gives everything around Rumoe its unique identity.

The Nobel Royal Collection


The creation of the Nobel Royal collection was under big influence of our Swedish history. Which can be seen on its beautifully engraved case-back with an artistic silhouette of Stockholm’s historical monuments.

Living in Sweden makes you accustomed to a high standard, which is why you always expect everything in society to spin like a wheel. Excellence, quality and beauty are common words among us Swedes and were obvious ingredients when building the Nobel Royal.
With a long history of peace, our curiosity of the world around us and our sense of inventions, this heritage lives on among us and is celebrated every year with the Nobel Prize. The name Nobel Royal is not just a tribute to the Swedish kings but also an honor to one of the greatest engineers of all time, Alfred Nobel. He was, and still is, without any doubt one of our biggest prides today and a great ambassador for innovation and Swedish excellence.

We want you to feel fabulous with Rumoe on your new adventures.

Our Watches


Where does our deep-rooted inspiration come from? It’s a natural derivative of the rich and enduring history of watches. The very concept of a wristwatch is something that we find truly fascinating, as fascinating as the actual journey behind it. From a fashion statement for women in the early 17th century, to its evolution as a vital tool in a time of war during the 18 and 1900’s, the odyssey of a wristwatch is one that’s nothing short of remarkable. Even though a timepiece is no longer a necessity in a digitally superfluous era like our own, we believe that it is still a bold statement of a person’s style, an extension of your inner self.

We strictly create watches that we, ourselves would proudly wear. For that reason, our focus has been on sourcing the best quality materials and using superior manufacturing techniques; in other words, doing what is required to create the “perfect” watch. An ambitious commitment to perfection led us to the use of an acutely reliable automatic movement in the first Rumoe collection. Our goal was to achieve a harmonious design with no detail left to chance. We believe that we have succeeded, as our timepieces have been sold to over 40 countries around the world.



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